At its core, RagOrBrag.com represents the power of “word-of-mouth marketing” come to life. It’s a user-generated business review site geared toward the kind of young adult consumers that have made the Internet a major force in the world of commerce. Narrower in focus than global review sites attempting to address the entire world and just plain more fun that its stodgy corporate competitors, RagOrBrag.com invites people to tell it like they see it, and to provide the most valuable type of feedback that a business can ask for: the truth.

Let’s face it, no matter how bad of good your company’s services or products are, most customers are not going to do you the favor of telling you their opinion while they’re standing right there in front of you. Listing your business on RagOrBrag.com is like giving it an extra pair of ears to listen to your customers, to eavesdrop on them in a setting that makes them feel free to speak their minds.

Reading user feedback on RagOrBrag.com can be a rough experience, sure, but if your business is falling short on a promise, or not living up to the expectations of its patrons, that’s something you need to hear. On the flip side, if your staff is bringing smiles to peoples’ faces and they love your products, RagOrBrag.com encourages consumers to share their satisfaction with the world, planting a seed in the minds of the site’s readers, who are themselves motivated consumers in search of good deals and great service.

In short, RagOrBrag.com is the bridge between your business and its consumers, a forum for sharing impressions, ideas, experiences and suggestions with twin goals in mind: improving the experience for your customers, and improving your own bottom line in the process. Think of the site as a tool with three parts; one part research utensil, one part marketing laboratory and one part communications portal.

By reading feedback on RagOrBrag.com, you not only receive valuable insight on your own company, you can find out what people are saying about your competitors, as well. RagOrBrag.com can tell you if you stand out, how you stack up, and how to get an edge on the competition.

Through the feedback posted by consumers and from the details supplied in their profiles, you can gather valuable demographic information, both from the consumers who have already frequented your business, and from RagOrBrag contributors who could become your customers.

By reading feedback on RagOrBrag.com, you not only receive valuable insight on your own company, you can find out what people are saying about your competitors, as well. RagOrBrag.com can tell you if you stand out, how you stack up, and how to get an edge on the competition.

Through the feedback posted by consumers and from the details supplied in their profiles, you can gather valuable demographic information, both from the consumers who have already frequented your business, and from RagOrBrag contributors who could become your customers.

RagOrBrag.com gives businesses the chance to respond directly to consumers who review them on the site, providing that all-important, but often forgotten, element of quality customer service: engagement. The site offers you an opportunity to make things right with customers who had a bad experience, to defend your business from criticism that you think is unfair, and to build relationships founded on trust, transparency and mutual respect.

In addition to giving you the ability to engage readers directly and appeal to them on a personal level, purchasing a listing on RagOrBrag.com enables you to advertise to our readers and members, both as a group and on an individual level. If you find negative feedback from a specific customer you want to keep (for example, a long-time ‘regular’ who is considering dropping your service due to one really bad experience) you can issue a special offer to just that one customer, thereby saving a relationship that might have been lost.
RagOrBrag.com readers aren’t idle ‘surfers,’ or Looky Lou’s on the prowl for freebies and deep discounts from local businesses. Our readers are proven consumers, people who care about quality service, and who have money to spend on excellence. Show them that you have what they are looking for, and put the power of word of mouth and viral marketing to work for you.

A link back to your site from RagOrBrag.com, combined with discussions of your business, improves your own site’s search engine rankings and relevancy….according to the nerds who run our web servers, at least. When I asked them to explain, they said it was “complicated.” (They all wear glasses with thick black frames, have really killer math skills and regularly kick my ass on Trivia Night at the local Hooters, so I’m just going to take their word for it on this.)